Oye Makhnaa

The Problem

The premium makhana category was full of brands positioned as healthy but boring. Consumers wanted flavour and personality, not another wellness lecture — and Gen-Z shoppers in particular respond to brands that feel relatable and fun, not clinical.

Our Approach

We built Oye Makhnaa as a snack brand with attitude — bold, friendly typography, illustrated flavour cues and a four-flavour packaging architecture (Cheese, Pink Salt & Pepper, Peri Peri, Schezwan Chutney) designed to build instant recall on shelf and on screen. The identity extended into a conversion-focused website and into quick-commerce-ready product listings, optimized for how Blinkit, Zepto and similar platforms actually surface products in a search.